Recently Oculus VR Inc., creators of the popular Oculus Rift VR technology, has been challenged to its first legal bout. For those that don’t know, the Oculus Rift offers an immersive virtual reality experience for many pc gamers, and recently the president of SOE (Sony Online Entertainment) has confirmed support for the Rift with Everquest Next. Since being fully funded through Kickstarter back in 2012, Oculus VR has received nothing but praise for their product. The Kickstarter had a goal of 250,00 and has received over two million in funding since it’s launch. It seems like everyone is excited to find a reason to incorporate the Rift into their game, and Oculus VR just received $75 million in funding to make the Rift more available.
Despite all their success, one company has a bone to pick with Oculus VR. Oculu LLC. is an online video streaming company that is suing Oculus VR for trademark infringement, trademark dilution, false designation of origins, and unfair business practice. This is a large claim and a lot to bite off for a small company like Oculu, but it still puts Oculus VR is put in a rough position. Either they will have to fight the suit and suffer the litigation costs, or they will settle and save money, but potentially lose face in the process. Right now things are still in the early stages, and I’m sure new information about this matter will be coming out soon. That being said, with the massive amount of support Oculus VR has had, I find it hard to envision a scenario where they don’t come out on top of this.