Looks like EA is trying to back in good favor with everyone by abolishing the online pass program.
“Yes, we’re discontinuing Online Pass,” EA senior director of corporate communications John Reseburg confirmed to GamesBeat in an e-mail. “None of our new EA titles will include that feature.”
An online pass is a system of restricting access supplemental functionality in a product through a single-use serial number in order to hinder or discourage the second-hand sale of a product (which is dominated by Gamestop), and to allow the producer of a product to still return profits from second-hand copies of the product. These online passes could be found behind the manual of a game, or if you buy a used game, you would have to pay a fee to receive a online pass to a game.
So will killing the online pass program be enough for EA to be back on consumers’s side, and will other publishers like Activision, Sony, and Ubisoft follow suit?